Mind Hertz

Mmmm.... from last so many days i'm trying to ignore this thing in my mind but lets face, talk and kick it out of mind. I have noticed few things about our Cinema, Television, Advertising, Society and yes of course this is all about Us. Please notice some examples I'm stating right here- 1. Electronic Media - Isn't it like news channels are creating hyper vibes and increasing violence in each and everyone of us? Why they are spreading each news like hell?? like Nuclear Bomb has been dropped just behind us. 2.. Wild Stone (Telcom Powder) ad - Aapko Mardangi ka Wasta - Analyzing current trend of Indian Advertising Industry; I have reached to the conclusion that there are only 3 basic marketing tools which are magnificently successful now a days and by using these tools you can sell anything in India OR they are intentionally imposing this mentality on consumer (us)? I think both the statements are equally correct!     ...

It’s that time of the year when everyone remembers their so-called “loved ones.” They equip them with mementos, gifts, Christmas  parties – all in celebration of their love for one another. But, it’s only fleeting. Just a few weeks of joy, mirth, and gaiety. But isn't love a bit more? Love is to let go, I’ve been told. Love is to let be, I’ve been told. Love is to endure hardships, I’ve been told. But, if there is so much angst and heartache, then why do we choose to love? Or is that so few love to this extent? There is the famous saying by Mother Theresa that if you love until it hurts, it doesn’t hurt anymore, for it’s there only that you find more love. But do we really retain the capacity to love to that depth? We’re a generation and a world clogged by the daily clutter of life, the daily “busyiness” of life, that our love only seems to surface when we can accommodate it or when an emergency strikes. If we are such rational creatures, driven ...